As most business start-ups, Trance Home Linen began its operations from the home garage in 2007. Equipped with a couple of sewing machines and the idea of a profitable business with low-cost operations, Trance Home Linen was born with the purpose of delivering high quality products at affordable prices. This has been the approach of the founder-owner and continues to serve at the core of the organisation.

From the year 2008, our products like Comforters, Quilted Mattress Protectors, and Bedsheets found their way slowly yet steadily into the shelves of big retailers like Metro Cash & Carry, Spar Hypermart, Megamart, etc., increasing it’s presence in the retail market. With the rapid growth, Trance Home Linen was forced to move from the garage to a 2000 square feet of factory space.

The year 2013 brought the launch of e-commerce sites Amazon and Flipkart. Rather unexpectedly, this would change the growth trajectory of the business drastically. The explosion of the eCommerce sector brought our products to every corner of India. To keep up with the demand, our product portfolio ranges from bedsheets, comforters, quilted mattress protectors to the new TPU layered Cotton Terry Mattress Protectors, Duvet & Duvet Covers, Cotton Dohars, Baby Dry Sheets and even Pet Essentials. The production facility moved to a 6000sft site and eventually expanded to 15000sft. Trance Retail, an offline experience store that opened in 2013, is integral to our organisation. It gives us insights into customer requirements. The feedback from offline and online stores plays a vital role in improving our products and their range to suit all our customers. Our clientele includes corporates, hospitality industry and repeat customers who believe in us.

Even now, the founder-owner personally answers the queries of customers and monitors the feedback daily. Trance Home linen proudly supports a workforce consisting of 80% women, providing jobs to vulnerable groups. Over the years, our family at Trance Home Linen has grown steadily but at its core, the purpose of providing high quality products at affordable prices to customers has remained